A fresh comparative analysis of Nigeria’s top three music stars, Burna Boy, Davido, and Wizkid, has surfaced online, showing Wizkid leading in several key metrics.
While the estimates and figures used in the analysis are based on publicly available data and may not be entirely accurate, they provide an intriguing snapshot of the successes and strengths of each artist.
Streaming Numbers
Wizkid holds a significant lead in streaming numbers:
Wizkid: 6.5 billion streams on Spotify, 3.5 billion views on YouTube.
Davido: 4.5 billion streams on Spotify, 2.5 billion views on YouTube.
Burna Boy: 2.5 billion streams on Spotify, 1.5 billion views on YouTube.
Concert Revenue
All three artists have sold out shows at prestigious venues worldwide, but Wizkid’s concerts command higher average ticket
prices:
Davido: Sold out shows at O2 Arena (London), Accor Arena (Paris), and Barclays Center (New York) with ticket prices ranging from $50-$100.
Wizkid: Sold out shows at O2 Arena (London), Rogers Arena (Vancouver), and Brooklyn Steel (New York) with ticket prices ranging from $60-$120.
Burna Boy: Sold out shows at O2 Academy (London), Fillmore (Miami), and Terminal 5 (New York) with ticket prices ranging from $30-$70.
Endorsement Deals
Wizkid also leads in endorsement earnings:
Davido: Estimated $1 million – $2 million per deal (MTN, Guinness, Pepsi).
Wizkid: Estimated $2 million – $3 million per deal (Pepsi, Nike, Cîroc).
Burna Boy: Estimated $500,000 – $1 million per deal (Star Lager, Glo, Pepsi).
Album Sales
In terms of album sales, Wizkid’s “Made in Lagos” stands out:
Davido: “A Better Time” (2020) – 100,000+ units sold in the US, certified gold by RIAA.
Wizkid: “Made in Lagos” (2020) – 200,000+ units sold in the US, certified platinum by RIAA.
Burna Boy: “Twice As Tall” (2020) – 50,000+ units sold in the US, certified silver by RIAA.
Awards and Recognition
Wizkid’s accolades also shine brightly:
Davido: 2 BET Awards, 2 MTV Africa Music Awards, 1 MOBO Award.
Wizkid: 1 Grammy Award, 3 BET Awards, 4 MTV Africa Music Awards.
Burna Boy: 1 Grammy Award, 2 BET Awards, 3 MTV Africa Music Awards.
Social Media Following
Social media presence highlights Wizkid’s popularity:
Davido: 20 million followers on Instagram, 5 million on Twitter.
Wizkid: 25 million followers on Instagram, 6 million on Twitter.
Burna Boy: 10 million followers on Instagram, 2 million on Twitter.
Artistic Reputation
Burna Boy’s Grammy win and critical acclaim for his albums emphasize his strong artistic reputation. Ultimately, determining the “bigger” celebrity among Davido, Wizkid, and Burna Boy depends on individual criteria for success.
Conclusion
While each artist has unique strengths and achievements, the comparative analysis positions Wizkid slightly ahead in terms of streaming numbers, concert revenue, and endorsement deals.
However, Davido’s impressive album sales and social media following, alongside Burna Boy’s Grammy accolades, highlight the diverse ways these artists excel in the music industry.
